Services

UI/UX Design

Logo

Design System

Admin Management

Portfolio

Music Player

Development

Tech Stack

Illustrator

Photoshop

Figma

Angular

Material

Github

WebPack

FireBase

Role

I handled the complete development of Tierro's digital brand from start to finish. This included designing the visual identity and logo, creating a user-friendly webpage layout that showcases his work, and building a custom music player tailored to his needs. I ensured the site was fully responsive across all devices and designed an intuitive user experience that encourages exploration. On the development side, I coded the entire frontend and backend, implemented the admin dashboard for easy content management, and conducted thorough testing to ensure smooth functionality across all platforms.

Impact

The platform established Tierro's professional digital presence, enabling him to showcase his music portfolio and connect directly with his audience. Through the custom admin dashboard, he maintains full control over content updates and brand management. This integrated solution provides a seamless experience for visitors while positioning him to attract clients and grow his reach independently of third-party platforms.

In a Nutshell

Tierro is a professional music producer specializing in pop, R&B, and electronic music. He works with singers to craft tracks that match their unique vision and style. His productions have generated millions of streams and caught the attention of major labels like Warner and Global Records.

Strategic Goals

Tierro needed a digital platform that would elevate his professional presence and provide direct access to his audience. Without an existing logo or visual identity, the goal was to create a complete brand experience from scratch that showcases his work, attracts potential collaborators, and gives him full control over his content without depending on third-party platforms.

01

Create a Cohesive Brand Identity

Design a logo and visual identity that speaks Tierro's language and reflects his creative style. Establish a consistent brand presence that makes him instantly recognizable across all touchpoints and elevates his professional image in the music industry.

02

Establish Professional Digital Presence

Build a branded platform that positions Tierro as a serious industry professional, making it easy for labels, artists, and fans to discover his work and understand his unique production style through a polished, cohesive experience.

03

Enable Direct Audience Connection

Create a seamless experience where visitors can explore his music catalog, understand his creative process, and engage with his brand without leaving the platform or relying on external streaming services.

04

Achieve Content Independence

Provide full control through an admin dashboard, allowing Tierro to update music, manage projects, and maintain his brand identity independently while scaling his reach and client base.

Design Process

From initial research to final launch, the design process focused on understanding Tierro's vision and translating it into a functional, beautiful platform. Every decision was guided by user needs and brand authenticity.

01.

Research

Conducted thorough research to understand the client's needs and current trends in music industry web design.

02.

Wireframes

Created wireframes to visualize the layout and structure of the webpage, focusing on usability and aesthetics.

03.

Design

Developed engaging visuals and a cohesive brand identity, including the logo and overall visual style.

04.

Development

Implemented the design using Angular, ensuring responsiveness and performance, and developing a custom music player.

05.

Admin Page Development

Created an admin page for the client to update content such as reviews and music.

06.

Testing

Conducted extensive testing to identify and resolve any issues, ensuring a smooth and error-free user experience.

07.

Launch

Deployed the final product, ensuring everything was optimized and functioning as intended.

Producer Client Page

The Producer Client Page is a visually appealing and user-friendly platform designed for clients and fans to explore the music producer's work.

Showcase Music

Features a custom music player to seamlessly showcase the producer's tracks without relying on external platforms.

Engaging Visuals

Utilizes engaging visuals and a cohesive brand identity to capture the essence of the music producer's style and creative vision.

Client Reviews

Highlights client reviews and testimonials to build credibility, establish trust, and connect authentically with the audience.

Admin Page

The Admin Page is a private, user-friendly interface designed for the music producer to manage and update their content easily.

Content Management

Allows the producer to update reviews and music tracks effortlessly, maintaining full control over their portfolio and public presence.

User-Friendly Interface

Designed for ease of use, ensuring the producer can quickly make changes without technical expertise or external assistance.

Dynamic Updates

Ensures the public-facing site remains current and engaging by allowing for real-time content updates across all sections.

Target Audience

Clients

Potential Collaborators

artists, bands, and music industry professionals actively seeking a producer who aligns with their artistic vision and can bring their musical ideas to life.

Record Labels and A&R

Industry decision-makers looking to discover talented producers for their roster of artists, evaluating production quality and past collaborations.

Independent Artists

Solo musicians and songwriters who need professional production services to elevate their tracks and compete in the streaming landscape.

Fans

Music Enthusiasts

Individuals who enjoy and appreciate Tierro's productions, seeking an immersive way to discover his catalog and stay updated on new releases.

Genre Followers

Fans of pop, R&B, and electronic music who explore producer portfolios to discover new sounds and understand the creative process behind their favorite tracks.

General Audience

Casual visitors who are curious about the producer's work and want to explore his music, read client reviews, and learn about his approach.

Personas

Developed detailed user personas to represent each audience segment, understanding their specific motivations, frustrations, and goals when seeking a music producer.

Sarah

Age

28 years

Location

Los Angeles, CA

Education

Bachelor's Degree in Music

Occupation

Indie Musician

Wants & Needs

Reliable music producer for collaboration

Easy access to the producer's portfolio

Clear communication and feedback channels

Frustrations

Difficulty finding producers with a strong online presence

Limited access to high-quality work samples

Time-consuming search process

Bio

Sarah is a dedicated indie musician based in Los Angeles. She is constantly looking for talented producers to collaborate with on her projects. Sarah values efficiency and clarity in communication and is frustrated by the lack of easily accessible information about potential collaborators.

Alex

Age

22 years

Location

Austin, TX

Education

College Student, studying Communications

Occupation

College Student

Wants & Needs

Discover new and exciting music

Learn more about favorite music producers

Access to curated music collections

Frustrations

Limited access to high-quality, curated music

Difficulty finding detailed information about producers

Cluttered and confusing websites

Bio

Alex is a college student with a passion for discovering new music. He enjoys learning about the backgrounds of his favorite music producers and sharing new finds with friends. Alex values easy navigation and aesthetically pleasing websites that provide comprehensive information.

Emily

Age

30 years

Location

Nashville, TN

Education

Bachelor's Degree in Vocal Performance

Occupation

Singer and Songwriter

Wants & Needs

Singer and Songwriter

A portfolio showcasing successful collaborations with other singers

Easy access to contact and booking information

Frustrations

Limited information about the producer's experience with vocalists

Difficulty finding a producer who aligns with her artistic vision

Bio

Emily is a professional singer and songwriter based in Nashville. She is looking for a music producer who can help her bring her creative vision to life. Emily values finding a producer who understands her musical style and has a proven track record of successful collaborations with other singers. She is often frustrated by the limited information available about producers' experience with vocalists and the time-consuming process of finding the right collaborator.

Insights

Through detailed analysis and user research, several key insights were identified to guide the design and development of the project.

01.

Engagement

Engaging visuals and intuitive design elements are crucial for capturing and maintaining user interest, especially when showcasing creative work.

02.

Customization Needs

Users value the ability to customize and manage content easily, particularly for showcasing music and keeping their portfolio current with updates.

03.

Seamless Navigation

A user-friendly interface with seamless navigation is essential for both clients and fans to explore content and interact effectively with the site.

04.

Professional Credibility

Clear presentation of past collaborations and results builds trust with potential clients, helping them make informed decisions about working with the

05.

Direct Music Access

Visitors expect immediate access to music samples without friction, avoiding the need to navigate to external platforms or create accounts.

Logo

Tierro

The Logo View is a visually appealing and user-friendly platform designed for clients and fans to explore the music producer's work.

Style Guide

Developed a complete style guide defining typography, colors, and visual elements to ensure brand consistency and unified user experience across the entire platform.

Montserrat

Light

abcdefghijklmnopqrstuvwxyz

Regular

abcdefghijklmnopqrstuvwxyz

Bold

abcdefghijklmnopqrstuvwxyz

Color Palette

Brand

Golden Yellow

#FDC45D

Dusty Orange

#F58047

Background

Eerie Black

#1E1E1E

Ghost White

#F9FAFF

Text

Light Silver

#D9D9D9

Eerie Black

#1E1E1E

System

Indian Red

#CB5F5F

Fresh Green

#47D764

Bleu De France

#2F86EB

Producer Client Page

Designed a custom audio player tailored to Tierro's brand, enabling seamless music playback and giving visitors direct access to his production catalog instantly.

Admin Page

Private backend interface with organized components and controls, enabling Tierro to effortlessly manage his music portfolio, client reviews, and website content independently.

Design System

Song Screen

The Songs Screen allows the music producer to manage his song collection efficiently. He can change the order of the songs, edit existing ones, and add new tracks. This screen also provides a comprehensive overview of all the songs in his portfolio.

Add Song / Edit Song

The Add Song and Edit Song screens provide intuitive interfaces for the music producer to manage his tracks. On these screens, he can input details such as title, artist, genre, song picture, and Spotify link if available, and select whether the track is a song or a demo. The Edit Song screen allows for easy modifications to existing songs, ensuring all information and files are up-to-date.

Review Screen

The Reviews Screen allows the music producer to view all the reviews he has received. He can change the order of the reviews displayed in the carousel on his portfolio, as well as add new reviews and edit existing ones. This ensures his portfolio showcases the most relevant and up-to-date feedback.

Add Review / Edit Review

The Add Review and Edit Review screens provide the music producer with the tools to manage his reviews. He can input the review image, review profile details (name and title), the review content, and social links for Spotify and Instagram. These screens enable him to add new reviews or update existing ones, ensuring his portfolio reflects the most accurate and current testimonials.

Settings Screen

The Settings Screen allows the music producer to manage his account details comprehensively. He can view and edit his personal profile, user details, and payment methods. This screen ensures he has full control over his personal and financial information, maintaining accuracy and up-to-date records.

Edit Personal Profile

The Edit Personal Profile screen enables the music producer to update his personal information. The inputs for this screen include profile image, first name, last name, date of birth, and gender. This allows him to keep his profile current and accurate.

Edit User Details

The Edit User Details screen allows the music producer to update his account information. The inputs for this screen include username, password, email, and phone number. This ensures his contact and login details are always accurate and up-to-date.

Edit Payment Methods

The Edit Payment Methods screen allows the music producer to manage his financial details. The inputs for this screen include card type, cardholder name, expiration date, CVV, and card number. This ensures that his payment information is always current and secure.

Lessons Learned

Building a Brand Identity from Nothing

Creating a brand from scratch taught me to spend real time understanding what the client wants their identity to feel like.

Custom Audio Players Are Tricky

Building the music player was harder than expected. Balancing visual appeal with performance, loading speed, and browser compatibility took serious tweaking.

Making Things Easy for Non-Technical Users

The admin page showed me that developer-friendly isn't user-friendly. I had to design for someone who'd never need my help again.

Testing and Tweaking Makes All the Difference

I went through way more iterations than planned. But that's where things got good. Feedback helped me catch what I missed initially.

Thanks For Watching!

The next step

Ready to Start Your Project?

Tell me what you need and I’ll help you bring it to life.

Building a Custom Music Platform from Scratch

Services

Tech Stack

Role

Impact

In a Nutshell

Strategic Goals

01

Create a Cohesive Brand Identity

02

Establish Professional Digital Presence

03

Enable Direct Audience Connection

04

Achieve Content Independence

Design Process

01.

Research

02.

Wireframes

03.

Design

04.

Development

05.

Admin Page Development

06.

Testing

07.

Launch

Producer Client Page

Showcase Music

Engaging Visuals

Client Reviews

Admin Page

Content Management

User-Friendly Interface

Dynamic Updates

Target Audience

Clients

Potential Collaborators

Record Labels and A&R

Independent Artists

Fans

Music Enthusiasts

Genre Followers

General Audience

Personas

Sarah

Age

Location

Education

Occupation

Wants & Needs

Frustrations

Bio

Alex

Age

Location

Education

Occupation

Wants & Needs

Frustrations

Bio

Emily

Age

Location

Education

Occupation

Wants & Needs

Frustrations

Bio

Insights

01.

Engagement

02.

Customization Needs

03.

Seamless Navigation

04.