A high-converting website design for a professional payroll management service. Featuring custom bespoke illustrations and a strategic content overhaul to transform campaign traffic into B2B leads for companies and organizations.
The primary objective was to create a digital presence for a professional payroll management service that targets companies and organizations. The existing need was a website that could effectively anchor marketing campaigns and convert B2B traffic into high-quality leads. The challenge lay in taking a technical, often "dry" financial service and presenting it through a design that feels modern, trustworthy, and easily digestible without losing its professional authority.
I approached the project by merging custom visual storytelling with a data-driven conversion strategy. I designed the entire website from scratch, replacing standard corporate aesthetics with a custom-made illustration system created in Adobe Illustrator to humanize the payroll process. To maximize the impact of the marketing campaigns, I overhauled the content and information architecture, implementing a CRO-focused layout that guides decision-makers toward clear call-to-actions. The result is a clean, authoritative, and high-performing site that bridges the gap between complex payroll services and business clients.
Payrolls is a professional service provider specializing in comprehensive payroll management for companies and organizations. They streamline complex financial administrative tasks, ensuring precision and compliance while allowing businesses to focus on their core operations. The website serves as their primary digital gateway, designed to communicate trust and simplify the client acquisition process for B2B partners.