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UI/UX Design
UI/UX Design
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Logo
Illustration
Illustration
Game Design
Game Design
Character Design
Character Design
Prototyping
Prototyping
Visual Design
Visual Design

Tech Stack

Illustrator
Illustrator
Photoshop
Photoshop
Figma
Figma

Role

I handled the complete design process independently for this competition entry. This included developing the original concept, creating all character illustrations, designing the user interface and game mechanics, and building interactive prototypes. I made all creative decisions, from the visual style to the user flow, ensuring the app would be engaging for children while providing value for parents tracking their kids' brushing habits.

Impact

While created as a competition entry, this project demonstrated my ability to design for a specific audience with unique needs. The concept addressed a real parenting challenge by turning a daily struggle into an engaging experience. It showcased my skills in character design, gamification, and creating interfaces that appeal to both children and adults. The project strengthened my understanding of designing playful yet functional experiences and validated my approach to solving problems through thoughtful, user-centered design.

In a Nutshell

Brush Along addresses the daily struggle parents face getting their children to brush properly. By turning dental care into an interactive game with colorful characters and rewards, the app motivates kids to brush consistently while providing parents with progress tracking tools to ensure healthy habits are being formed.

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Strategic Goals

Parents struggle to motivate children to brush their teeth consistently and properly, turning daily dental care into a frustrating routine. The goal was to create an engaging app that transforms brushing into a fun, rewarding experience for kids while providing parents with tools to track progress and build lasting healthy habits.

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01

Make Brushing Engaging for Kids

Create a playful, game-based experience that captures children's attention and makes brushing feel like play rather than a chore. Use colorful characters, rewards, and interactive elements to maintain excitement.

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02

Motivate Consistent Habits

Design a reward system that encourages children to brush regularly and properly. Build motivation through achievements, progress tracking, and positive reinforcement that makes kids want to return daily.

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03

Provide Parental Tracking Tools

Give parents visibility into their children's brushing habits with clear progress reports and tracking features. Enable easy monitoring without creating friction in the user experience.

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04

Design for Dual Audiences

Create an interface that appeals to children with fun visuals and simple interactions, while giving parents the control and insights they need through intuitive management features.

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05

Build Educational Value

Incorporate educational elements that teach proper brushing techniques and dental health importance. Make learning natural and engaging without feeling like instruction.

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06

Ensure Age-Appropriate Design

Design characters, interactions, and language suitable for young children. Create an interface that's simple enough for kids to use independently while remaining engaging.

Design Process

A user-centered approach balancing children's engagement with parents' practical needs, creating a playful yet functional dental care experience.

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01.

Research

Studied parenting challenges and what motivates kids. Identified how gamification could solve dental hygiene struggles effectively.

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02.

User Flow

Mapped journeys for kids and parents: starting sessions, earning rewards, and tracking progress over time.

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03.

Wireframes

Sketched game interface, character selection, brushing timer, rewards, and parent dashboard for monitoring habits.

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04.

Character Design

Created friendly, expressive characters that appeal to young children. Each character has distinct personality to maintain engagement.

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05.

Development

Combined characters & illustrations into vibrant screens. Designed simple navigation kids could use independently with clear parent controls.

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06.

Logo Design

Created a playful logo communicating the app's purpose. Balanced fun aesthetics with professional credibility for parents.

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07.

Clickable Prototype

Built interactive prototype showing onboarding, brushing sessions, rewards, and tracking to validate the complete experience.

Mobile Game for Children

The app makes brushing fun and engaging with interactive characters and rewards. It encourages consistent brushing habits through a game-based approach and provides positive reinforcement with verbal praise and rewards.

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Engaging Experience

Makes brushing fun with interactive characters and rewards that capture children's attention and keep them excited about dental care.

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Consistent Habits

Encourages regular brushing through a game-based approach that motivates kids to return daily and complete their brushing sessions properly.

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Positive Reinforcement

Provides verbal praise and rewards for accomplishments, building confidence and creating positive associations with brushing teeth.

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Mobile App for Parents

The app allows easy tracking of children's brushing habits and enables setting and modifying designated brushing times. It helps ensure children are brushing properly and consistently.

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Easy Tracking

Allows monitoring of children's brushing habits with clear visibility into completed sessions, streaks, and overall progress over time.

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Customizable Schedule

Enables setting and modifying brushing times to fit family routines, with reminders that help children remember their brushing sessions.

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Effective Monitoring

Ensures children brush properly and consistently by providing detailed reports and insights into brushing patterns and adherence to schedules.

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Target Audience

Children

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Primary Users

The main users are children aged 3-10 who need motivation to brush their teeth properly and consistently every day.

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Engagement Focus

Kids who respond well to games, characters, and rewards, making the brushing process enjoyable and something they look forward to.

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Habit Formation

Young children developing dental hygiene routines who benefit from positive reinforcement and interactive experiences that make brushing feel like play.

Parents

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Secondary Users

Parents who require an effective way to monitor and improve their children's brushing habits without daily battles or frustration.

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Tracking Needs

Caregivers seeking visibility into their children's dental care routines with clear progress reports and consistent habit tracking over time.

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Peace of Mind

Parents who want assurance their children are brushing properly and consistently, with tools for managing schedules and ensuring better oral hygiene.

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Personas

To ensure the app meets the needs of both children and parents, I developed detailed personas based on user interviews and pain points.

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Lily

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Age

6 years

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Location

San Francisco, CA

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Education

Kindergarten

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Occupation

Lives with parents and an older brother

Wants & Needs
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Fun and engaging activities

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Rewards and positive reinforcement

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Easy-to-use and interactive apps

Frustrations
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Gets bored easily

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Forgets to brush her teeth regularly

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Needs constant reminders

Bio

Lily is a lively and imaginative 6-year-old who loves playing games on her tablet. She enjoys interactive characters and receives praise for her achievements. Her parents are looking for ways to make brushing teeth a more enjoyable and consistent habit for her.

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Emma

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Age

34 years

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Location

San Francisco, CA

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Education

Bachelor's Degree

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Occupation

Married with two young children

Wants & Needs
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Effective tracking of children's brushing habits

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Reliable reminders and scheduling

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Assurance that kids are brushing properly

Frustrations
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Difficulty in monitoring kids brushing habits

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Kids often forget to brush or do it ineffectively

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Limited time to supervise brushing routines

Bio

Emma is a busy marketing manager and mother of two young children. She is tech-savvy and uses various apps to help manage her household. Emma is looking for a solution that ensures her children maintain good brushing habits without requiring constant supervision.

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Jack

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Age

5 years

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Location

San Francisco, CA

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Education

Preschool

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Occupation

Lives with parents and a younger sister

Wants & Needs
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Fun and interactive games

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Positive reinforcement

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Simple and engaging apps

Frustrations
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Easily distracted

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Needs frequent reminders to brush

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Gets bored with routine activities

Bio

Jack is an energetic and curious 5-year-old who loves playing games with sounds and characters on his tablet. His parents are looking for a fun way to keep him engaged in brushing his teeth and developing a consistent routine.

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David

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Age

37 years

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Location

San Francisco, CA

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Education

Master's Degree

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Occupation

Married with two sons

Wants & Needs
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Reliable tracking of children's brushing habits

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Assurance of proper brushing techniques

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User-friendly app for managing children's routines

Frustrations
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Inconsistent brushing habits in kids

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Lack of immediate feedback on brushing quality

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Limited time to oversee daily routines

Bio

David is an IT consultant and father of two young sons. He relies on technology to manage household tasks efficiently. David seeks a dependable app to ensure his children brush their teeth correctly and consistently without requiring constant supervision.

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Insights

Through detailed analysis and user research, several key insights were identified to guide the design and development of the project.

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01.

Engagement

Children like playing and need fun. Interactive elements to stay engaged in brushing their teeth. Games and rewards are crucial motivators.

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02.

Ease of Use

Both children and parents prefer a simple and intuitive interface. Easy navigation and clear instructions are essential for adoption.

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03.

Positive Reinforcement

Positive feedback and rewards are effective in encouraging children to brush regularly and properly, building lasting habits.

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04.

Monitoring

Parents need to see progress and results to stay motivated. Regular reports and tracking features are essential for accountability.

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05.

Consistency

Maintaining a consistent brushing routine is a common challenge. Features that encourage and stick to a routine are important for both children and parents.

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06.

Flexibility

Parents appreciate the ability to use both mobile and tablet apps for monitoring, especially in households with multiple children to manage.

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07.

Tech Savviness

Parents and children are comfortable with various tech interactions, including touchscreen and animated feedback, which enhances user engagement and improves brushing routines.

User Flow

The navigation structure of "Brush Along" is designed to be user-friendly and intuitive, ensuring easy access for both children and parents. Key features include profile selection, a brushing game, tracking dashboard for parents, reward management, and settings for customization. This structure promotes seamless interaction and efficient use of the app's features.

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Wireframes

The wireframes for "Brush Along" provide a clear visual blueprint of the app's layout and functionality. They emphasize user-friendly design, intuitive navigation, and engaging elements to ensure both children and parents can easily interact with the app.

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Style Guide

The style guide for "Brush Along" defines the visual and interactive elements, ensuring a cohesive and engaging user experience. It includes color schemes, typography, iconography, and design principles that reflect a fun, friendly, and accessible aesthetic for children and parents alike.

Little One

The typography for "Brush Along" is playful yet readable, using child-friendly fonts for the game elements and clean, modern fonts for the parent dashboard. It ensures clarity, accessibility, and a consistent visual appeal across the app.

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Regular

Aa

abcdefghijklmnopqrstuvwxyz

Color Palette

Brand

Aero

#FE7625

Smoky Black

#FFF1D9

Black

#FFCC01

White

#6E451E

Light Brown

#BE121E

Dark Brown

#B0EE18

Green

#6A8A45

Yellow

#344224

Orange

#4B4D4F

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Components Library

The components library for "Brush Along" includes reusable UI elements such as buttons, icons, forms, and interactive widgets. These components ensure consistency, ease of development, and a cohesive user experience throughout the app.

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Brush Along Mobile App

Complete mobile app design featuring intuitive onboarding, character customization, interactive brushing sessions, and parental controls that prioritize engagement and habit tracking for children's dental care.

Welcome & Child Setup

Initial onboarding allows parents to set up each child with a unique name and avatar. This creates a personalized experience and builds excitement from the start.

Avatar Selection

Choosing Your Character Kids select their avatar when opening the app. This screen appears each time, allowing them to identify themselves and access their personal progress and rewards.

Home Screen

Interactive Hub The child's avatar appears center screen with four interactive options: wardrobe ball for dressing their character, brush icon for brushing sessions, avatar head for changing characters, and gear icon for parental settings.

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Brushing Session Start

Interactive Brushing Time Engaging video plays during the two-minute brushing session with music throughout. At completion, avatar celebrates with "Well done!" and presents a gift box containing new avatar items.

Gift Reveal & Rewards

Unlocking New Items Children click the gift box to reveal new clothing or accessories for their avatar. Star counter displays brushing streak, motivating consistent daily habits.

Dress Room Customization

Avatar Wardrobe All earned items appear in the dress room. Children customize their avatar with unlocked accessories. Changes reflect immediately across all screens, maintaining personalization throughout the app.

Avatar Gallery & Unlocks

Character Collection Browse all available avatars with left/right navigation. Locked characters display required streak count. Achieving the goal unlocks new avatars, encouraging consistent brushing habits.

Parental Controls & Settings

Secure Settings Math problem verification prevents children from accessing parental settings. Correct answer unlocks options; incorrect answer returns to main menu, ensuring age-appropriate access. Parental Dashboard Toggle sound and music controls. Adjust brushing session duration with custom time input. Access calendar editing for tracking and managing multiple children's brushing schedules.

Calendar Management

Tracking & Monitoring Carousel displays each child's individual calendar. Parents click any day to update status: not brushed, brushed once, or brushed multiple times, providing comprehensive habit tracking. Daily brushing goal progress is displayed with clear visual indicators.

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Designing for Kids Requires Different Thinking

Children interact with interfaces differently than adults. Bright colors, simple navigation, and immediate feedback became essential. Every element needed to be intuitive without instructions.

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Gamification Drives Real Engagement

Rewards, streaks, and character customization proved powerful motivators. Kids responded to achievement systems that made brushing feel like playing rather than a chore.

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Dual Audiences Need Careful Balance

Creating an app that appeals to children while giving parents control required thoughtful separation. Features needed distinct interfaces without complicating the overall experience.

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Visual Characters Create Emotional Connection

Kids formed attachments to their avatars quickly. Personalization through customization increased engagement and made them want to return daily to care for their character.

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Competition Work Validates Design Skills

Even without real-world implementation, this project proved my ability to solve specific problems through thoughtful design and create experiences that balance fun with functionality.

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